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Multiculturalism and Community Race Relations


Mason lobbied and persuaded the federal government to approve the first free multicultural and multilingual television station in Vancouver to provide a valuable service to the diverse cultural communities and promote better understanding and harmony among the communities (1996-2002).

Mason lobbied and persuaded the provincial government to recognize minority languages such as Chinese, Punjabi and Japanese and included them as subjects in the Provincial Exams. Under Mason’s leadership, S.U.C.C.E.S.S., one of the largest social service agencies and community organizations in Canada, set up the first Mandarin service centre of its kind in B.C. (1994).

Mason has been a panel member of the Canadian Broadcast Standards Council (B.C. Region), which is the regulatory body with the responsibility of administering the professional broadcast codes, as well as the codes dealing with journalistic practices first created by the Radio Television News Directors Association of Canada (RTNDA) in 1970.  More than 625 radio stations, satellite radio services, television stations and specialty services from across Canada are members of the Council. Mason has been working hard to ensure Canada’s private broadcasters abide by industry standards in the form of codes of ethics, gender portrayal and sex and violence in the media (1999-present).

Mason promotes racial harmony and religious understanding. Since Jan 2007, he has been the Chair of Rogers OMNI 10 TV’s Multi-faith Community Advisory Board. OMNI 10 television station reflects Canada’s diversity through the broadcasting of inclusive and accessible programs. In addition to specializing in Canadian Multicultural, multilingual and multi-faith programming, OMNI TV also carries well-known American and International series and films. OMNI TV also deals with the religious and spiritual concerns of the Christian and other faith communities in its broadcast coverage. Mason advises the station to reflect the various faith and cultural communities served by the station’s programming and assists in maintaining two-way communications, for the ultimate benefit of viewers and the broadcaster alike.